Indigo Denim color code: #35496B
A dye-inspired navy sitting between indigo and slate.
Indigo Denim · rgb(53, 73, 107)
Every format for Indigo Denim
- HEX
- #35496B
- RGB
- rgb(53, 73, 107)
- HSL
- hsl(218, 34%, 31%)
- HSV
- 218°, 50%, 42%
- CMYK
- 50%, 32%, 0%, 58%
- Lightness
- 31% · mid-tone
Hue sits at 218°, which makes Indigo Denim a slightly cool blue navy, with 34% saturation. In the Denim Navy family it reads as a mid-tone option.
Text contrast on Indigo Denim
Contrast ratios are calculated using the WCAG 2.1 relative luminance formula. Normal body text needs 4.5:1 and large text needs 3:1 to pass AA.
White text on Indigo Denim
The quick brown fox jumps over the lazy dog.
9.06:1 — AAA for normal textBlack text on Indigo Denim
The quick brown fox jumps over the lazy dog.
2.32:1 — below AA, decorative use onlyIndigo Denim text on white
The quick brown fox jumps over the lazy dog.
9.06:1 — AAA for normal textAccessibility notes
- Pair Indigo Denim with white text for the strongest reading experience: that combination gives 9.06:1.
- Used as a text colour on white, it clears the 3:1 bar for large headings.
- Never rely on Indigo Denim alone to communicate state. Add an icon, label or underline so the meaning survives for colour-blind users and in greyscale printing.
- When placing text over a photograph tinted with Indigo Denim, add a solid overlay first. Contrast measured against a flat colour does not hold over varying imagery.
Using Indigo Denim in CSS and HTML
CSS example
:root {
--indigo-denim: #35496B;
}
.panel {
background-color: var(--indigo-denim);
color: #FFFFFF;
border: 1px solid #35496B;
}HTML example
<div style="background-color: #35496B; color: #FFFFFF; padding: 1rem;">
Indigo Denim #35496B
</div>Common uses
- Primary buttons, active navigation states and chart series.
- Denim Navy palettes for brand systems that need a dependable cool anchor.
- Print work where a deep blue is preferred to black, using the CMYK build 50%, 32%, 0%, 58%.
- Data visualisation, as one step in a lightness-based navy scale.
Design recommendations
- Build lighter and darker variants by changing only the lightness in
hsl(218, 34%, 31%). Keeping hue fixed is what makes a scale look intentional. - Give Indigo Denim at least one warm counterweight. A cool palette with no warm accent tends to read as cold rather than calm.
- Saturation is moderate, which makes this shade forgiving across large areas and long reading sessions.
Complementary and matching colors
Each of these is derived from the hue, saturation and lightness of Indigo Denim. Click a swatch to copy it.
Similar navy shades
Continue exploring
FAQs about Indigo Denim
What is the Indigo Denim color code?
The Indigo Denim color code is #35496B in HEX, rgb(53, 73, 107) in RGB and hsl(218, 34%, 31%) in HSL.
What is the RGB value of Indigo Denim?
Indigo Denim is rgb(53, 73, 107), meaning 53 units of red, 73 of green and 107 of blue on the 0 to 255 scale.
What is the CMYK value of Indigo Denim?
In CMYK, Indigo Denim converts to approximately 50%, 32%, 0%, 58%. Printed output will look slightly less saturated than the screen preview because CMYK covers a narrower gamut.
Does white text work on Indigo Denim?
White text on Indigo Denim gives a contrast ratio of 9.06:1, which is AAA for normal text.
Does black text work on Indigo Denim?
Black text on Indigo Denim gives a contrast ratio of 2.32:1, which is below AA, decorative use only.
Which colors go with Indigo Denim?
Its direct complement is #A78852, and the warm accent #CDBF56 works well for calls to action. For a quieter scheme, pair it with the analogous blues listed above.
Is Indigo Denim a light or dark navy?
At 31% lightness, Indigo Denim is classed as a mid-tone navy in this collection.